Specialties
And Niches: Target Your Market and Thrive ©
An article of 313 words with a focus on: creating niches
and specialties for your business success.
Three
Easy Ways To Know Thy Competitor ©
An article of 820 words with a focus on: how to learn
about your competitor and their people/product/pricing.
Stop,
Look And Listen -- For Market Research ©
An article of 495 words with a focus on: eight ways to
listen to your customers, clients and prospects.
How
To Track Your Advertising Like A Hawk ©
An article of 881 words with a focus on: how to develop
an advertising tracking system, how to identify the advertising
source and how to create a file for following-up with
return prospects.
POP
Branding! ©
An article of 727words with a focus on: The three key
principles in putting the Person-Over-Product.
Client
Appreciation -- It Means Everything! ©
An article of 763 words with a focus on: developing a
monthly appreciation plan, building appreciation themes
and how to evaluate the success of this program.
The
Magic Triangle: Quality, Cost, And Time ©
An article of 880 words with a focus on: How this "triangle"
model can help you position your products/services and
gain clarity when making important business decisions.
How
To Turn An Unhappy Customer Into A Raving Fan ©
An article of 1023 words with a focus on: how to listen
carefully to an unhappy customer, how to diffuse the situation
and how to convert an unhappy customer into a raving fan.
Risk-Free
Experiments For Your Business ©
An article of 1112 words with a focus on: how to develop
strategies that soften or eliminate negative outcomes
for your business.
Can
Your Walls…Sell? ©
An article of 864 words with a focus on: how to inspire
your clients, yourself and your team with your walls.
New
Markets For Your New Ideas ©
An article of 904 words with a focus on: when we have
a great new business idea, either from inspiration or
from perspiration, what do we do next?
For
Your Customers/Clients…What Is “Best” Service? ©
An article of 872 words with a focus on: how to develop/implement
customer surveys and how to learn from your customers.
Your
Voice Carries The Words Of 10,000 Sales! ©
An article of 992 words with a focus on: how to capture
your voice/words, what to learn from your voice-mirror
and how to link your voice/words with your sales success.
Can
You Afford To Lose $230,400 In Sales Revenue? ©
An article of 834 words with a focus on: a powerful sales
case study and how to calculate lost sales revenue.
Statistics
Are Everything…Even The Small Ones! ©
An article of 806 words with a focus on: how to measure
your sales statistics and your marketing efforts.
Gathering
Is Great…Harvesting Is Better! ©
An article of 718 words with a focus on: how to gather
and harvest information from prospects.
Follow-Up…And
Win! ©
An article of 816 words with a focus on: seven important
follow-up steps for converting a prospect into a new customer/client.
Marketing
Your Reference Information...It Works! ©
An article of 727 words with a focus on: defining reference
information, marketing your reference information and
a compelling case study.
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